Our Craftsmen: Guardians of Ancestral Know-How

Today, Moroccan craftsmanship includes about 70 different trades. This ancestral way of life offers a diversity of creations and materials used: wood, copper, stone, iron, leather...

Without this activity, thousands of families would be condemned to poverty, which would mark the end of the extraordinary dynamism of the souks.

We work with these artists to revive traditional art and give new life to those who have suffered the consequences of the economic and social problems of human societies.

Our priority is to further develop the know-how and encourage the learning of our artisans in order to give them the means to achieve total financial independence for a happy and fulfilled life.

Making a handcrafted item is a long process. We take responsibility to support our artisans, their culture, their communities through the manufacturing processes and we comply with all legal requirements regarding human and labor rights.

It’s fair to pay fair compensation. We always do our best to support our artisans and communities in a way that reflects the human spirit. That’s why we’re committed to paying for the products we buy, at prices that allow our artisans and their families to thrive financially and personally.